Everyday aesthetics guide us to appreciate things as they are. We can celebrate the distinctive attributes of something, and thus be more ecological and sustainable in our actions. It shows us how much responsibility, power and opportunity designers really have to change our lives. It also makes the tremendous power of aesthetics clearly visible. The quality of life and state of the world can be improved and even determined by aesthetic concerns.⁠

Heta Vajavaara.

Finding beauty depends on one’s ability to defamiliarise ordinary scenes of life and finding a new perspective.